case study
Cartoons
and Vodka.

A music video comprised of a fresh take on classic cartoon styles that inspired a legendary drag queen.

Produced for Jinkx Monsoon, legendary Ru Paul Drag Race Champion.

Chaos recruited the definitive artist for each of 16 distinct styles and wove them seamlessly together.

The challenge was to make the most of a no-rules mandate to go wild from concept to completion. As long as our headlining queen has red hair.

“Cartoons and Vodka” reached far beyond Jinkz established 118K subscribers to record over 8.7 million views on YouTube.