case study

Create the perfect mix of stunning, funny, and fierce in a music video full of nuances the legendary drag queen is famous for; combining brazen action with winks, references and nods that engage, delight and demand repeated viewing.

Produced for Queen Manila Luzon

We dug deep to really know the understand her brand and her passion for mayhem and mischief.

The budget didn’t match the vision and we weren’t inclined to compromise. Chaos drove the idea of offering product placement to a sponsor and helped to secure the international make up brand BYS on screen and in the bank.

ROBBED expanded the audience far beyond the hardcore audience, gaining legions of new followers for drag queen camp and one of our favourite clients.